This collection draws inspiration from the avant-garde yet deeply poetic ethos of A.W.A.K.E. MODE, founded in 2012 by Natalia Alaverdian. A.W.A.K.E., an acronym for “All Wonderful Adventures Kindle Enthusiasm,” has built its identity on transforming everyday basics into sculptural masterpieces, merging art with fashion in a way that is both innovative and timeless.

In this collection, I delve into the brand's unique approach to construction, deconstruction, and storytelling through fashion. Each piece reinterprets A.W.A.K.E.'s iconic asymmetry and bold tailoring, while celebrating its commitment to creativity and a fresh narrative in design. The collection features exaggerated silhouettes and unexpected details, evoking the brand’s signature juxtaposition of the familiar with the avant-garde.

Honoring A.W.A.K.E.’s heritage of blending the traditional with the contemporary, I’ve explored themes of duality and transformation, mirroring the brand’s ability to seamlessly transition from daywear to artful statement pieces. This collection is a testament to A.W.A.K.E.’s philosophy of clothing as a medium for self-expression and storytelling, pushing the boundaries of conventional design while remaining deeply rooted in its artistic foundations.